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My business used to rank top 3 in my area, and now it’s gone down ranking in the top 20. Why do search engine rankings change frequently?

The web is a breathing living thing, and search engine results change often. Understanding that dynamic of the web is what SEO is all about. Rankings can change for various reasons, such as new sites being built, search engines can change how they evaluate websites, older preexisting websites, pages, or content can be taken offline, sites may have revamped their presence by using SPM to do their SEO… really the changes may be endless.

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