Why are keywords important for my website? And how do I find out what they are?

Remember that algorithm Google isn’t sharing? Well, one thing we do know, is that it relies on semantic search- words. The appropriate use of “keywords” will allow your website to come up more often for users to click on. You can try looking for these key words or phrases by checking out what are some typical questions that come up in your industry, any topics that are trending, and covering areas that your competition isn’t covering.